I am willing to show the process by example.

Ordinarily, working on the products required conducting deep researches. Regardless of what is your product and industry, you have to do the researches to know your Market, business requirements, and audiences.

On the other hand, running a research process, take time and needs some budget. It’s very common that the early-stage startups and young products strive to cut the cost and one of their principal objectives is going to the market as fast as possible; It’s why they rather find the shortcuts.

In this article, I’ve focused on the shortcuts that…


I gonna show you how can I work on the following task.

The core objective of the task:

Providing a solution to enable the user to choose their desired hotel/accommodations based on the price as well as usual filters among all options offered by different services.

The process

I started with understanding user needs and investigating the problem and user barriers. Then I draw a wireframe of the idea, before designing high fidelity interface.

This process is just supposed to working for presenting the solution, Obviously, it does not contain all the required steps to designing a thriving product incrementally.

The Problem

Most people try to find the best price…


Many years ago, I joined a Fintech company that Introduces itself as a digital bank. As a product designer, I was responsible for designing the KYC check for both business and individual clients.

We had two types of clients; Individual clients and business(merchant) clients. It goes without saying that individuals and business clients with different user personalities had different reasons and expectations for using the product. Accordingly, the KYC check should contain different steps to accumulate various types of information.

But before all, let answer a big question:
What is KYC meaning and Why do we need to have a KYC…


Knowing your audience will help influence the features and design elements you choose, thus making your product more useful.

A persona clarifies who is in your target audience by answering the following questions:

  • Who is my ideal customer?
  • What are the current behavior patterns of my users?
  • What are the needs and goals of my users?
  • What issues and pain-points do they currently face within the given context?

In order to define a new user persona, you should think about the following chapter and related questions.


This article reveals my opinion about the best practices for utilizing the efficient designing cycle among startup companies.

The product design process is an iterative method that helps you continuously improve and polish your product. In the process, you go through different stages repeatedly while evaluating your designs on each stage. Each stage involves relevant stakeholders in your organization that take part in the process to make your products highly efficient and usable.

We gonna review the following index:

  1. Requirements understanding
  2. Research & benchmark
  3. Conceptualizing ideas & choosing the best possible one
  4. High-fidelity Design
  5. Interactive prototyping
  6. Getting approval
  7. Handoff to…

Hossein Kolbadi Nezhad

#Product_designer. BIG fan of design, Keen on solving problems, The one who never runs away from a challenge.

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